Customer stories · review only
Should story rows carry imagery?
One representative alternative, on the customer-stories row. Both lists below use the same four records, deliberately varied — a very long headline, a very short one, a long industry label and one record with no outcome — so the treatment is judged against real content variation rather than tidy placeholder text.
Minimal rows, as approved
Fast to scan, no asset dependency, and it never waits on photography. The page carries no sense of the client or the sector.
Image-led rows
One duotone thumbnail per row, using pe-media--duotone — the treatment the industry nodes already use — so the rows gain a picture without the site gaining a new visual language. The teal duotone keeps any supplied photograph on-palette, which matters when the images come from four different clients.
[Client][Industry]How [client] connected strategy to execution on Oracle PPM Cloud[One-line approved outcome]
[Client][Engineering, procurement and construction]One estate, one governance model
[Client][Industry]How [client] replaced eleven spreadsheets, three reporting cycles and a quarterly reconciliation with a single governed portfolio view on Oracle PPM Cloud[One-line approved outcome]
[Client][Industry]Faster closes[Outcome]
Placeholder: every thumbnail is the homepage photograph standing in, marked data-pe-approval="pending". Shipping this needs one approved, licensed image per story.
The trade
Imagery makes the list feel like evidence rather than an index, and it is the single biggest credibility lift available on this page. It also makes the page depend on four approved photographs that do not exist yet, and a row with a missing image has to stay aligned — the variant reserves the column and falls back to the brand ground rather than collapsing the grid.
A third position is available and not built here: icons instead of photography. It is cheaper than imagery and warmer than nothing, but icons on a customer story tend to read as decoration rather than proof, so it is recorded rather than prototyped.